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Markenmanagement im Sport

Schilhaneck, Michael - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 117-141). 2011

Persistent link: https://www.econbiz.de/10008738198

Opportunity or obstacle? : a preliminary study of professional sport organisations in the age of social media

O'Shea, Michelle; Alonso, Abel Duarte - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 196-212

Persistent link: https://www.econbiz.de/10009514082

The importance of mutual beneficial relationships in the sponsorhip dyad

Nufer, Gerd; Bühler, André W. - 2010

The emphasis on relationships - as opposed to transaction-based exchanges - is redefining the marketing domain. Sports sponsorship is an important source of income for professional sporting organisations and an effective marketing tool for companies aiming at commercial objectives through sports...

Persistent link: https://www.econbiz.de/10009521357

Merchandising als Marketinginstrument und Einnahmequelle : eine ökonomische Analyse der Potenziale von Klubs der 1. Fußball-Bundesliga

Karlowitsch, Elmar; Michaelis, Manuel - 2005

Persistent link: https://www.econbiz.de/10009541129

Customer retention in sports organization marketing : examining the impact of team identification and satisfaction with team performance

Gray, Gordon T.; Wert-Gray, Stacia - In: International journal of consumer studies 36 (2012) 3, pp. 275-281

Persistent link: https://www.econbiz.de/10009554388

Moderating role of team identification on the relationship between service quality and repurchase intentions among spectators of professional sports

Theodorakis, Nicholas D.; Koustelios, Athanasios; … - In: Managing service quality : MSQ ; an international journal 19 (2009) 4, pp. 456-473

Persistent link: https://www.econbiz.de/10009525074

Team sports metaphors in perspective

Keidel, Robert W. - In: Organizational dynamics : a quarterly review of … 43 (2014) 4, pp. 294-302

Persistent link: https://www.econbiz.de/10010465728

Reputation von Fußball-Clubs : Entwicklung und empirische Überprüfung eines Messkonzepts auf Basis der Reputation Quotient (RQ)

Wiedmann, Klaus-Peter; Bachmann, Frank; Lafrenz, Kai - 2007

Persistent link: https://www.econbiz.de/10003678731

International research on sports economics and production

Papanikos, Grēgorēs Th. (contributor) - 2005

Persistent link: https://www.econbiz.de/10003357048

Special issue: Managing sport businesses in a complex environment

Beech, John (contributor) - 2008

Persistent link: https://www.econbiz.de/10003733355

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