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Sport fan maximizing : following the best team or being the best fan?

Norris, J. Ian; Wann, Daniel L.; Zapalac, Ryan K. - In: The journal of consumer marketing 32 (2015) 3, pp. 157-166

Persistent link: https://www.econbiz.de/10011376743

Consumer misbehavior : aggressive behavior by sports fans

Shoham, Aviv; Dalakas, Vassilis; Lahav, Lia - In: Services marketing quarterly 36 (2015) 1, pp. 22-36

Persistent link: https://www.econbiz.de/10010520738

Spectator-based sports team reputation : scale development and validation

Jang, Wonseok Eric; Ko, Yong Jae; Chan-Olmsted, Sylvia M. - In: International journal of sports marketing & sponsorship 16 (2014/15) 3, pp. 211-231

Persistent link: https://www.econbiz.de/10011405451

Factors influencing impulse buying of sports team merchandise in developing country : an empirical investigation

Salman, Mehrukh; Khan, Shamila; Gul, Mohammad Saif Aly - In: Pakistan journal of commerce and social sciences 8 (2014) 1, pp. 185-200

Impulse buying is an immediate urge to make a purchase. Sports enthusiast tends to engage in impulse buying when it comes to sports team merchandise. The paper attempts to investigate what factors lead to impulse buying of sports team merchandise. AMOS was used to compute the variables for...

Persistent link: https://www.econbiz.de/10011926255

The effect of perceived CSR on team identification and team loyalty in professional football in Korea

Park, Jongchul; Kerr, Shane; Kim, Il-Gwang - In: International journal of sport management and marketing … 18 (2018) 6, pp. 535-554

Persistent link: https://www.econbiz.de/10011989768

Sports ecosystems : assumptions for incorporating marketing strategies in sports clubs

Silva, Edson Coutinho da; Las Casas, Alexandre Luzzi - In: The marketing review 17 (2017) 4, pp. 409-426

Persistent link: https://www.econbiz.de/10011861371

Sport team personality : it's not all about winning!

Stadler Blank, Ashley; Koenigstorfer, Joerg; … - In: Sport management review 21 (2018) 2, pp. 114-132

Persistent link: https://www.econbiz.de/10011866637

Examining the antecedents of sport team brand equity : a dual-identification perspective

Wang, Michael Chih-Hung; Tang, Ya-Yun - In: Sport management review 21 (2018) 3, pp. 293-306

Persistent link: https://www.econbiz.de/10011871340

Branding in pictures : using instagram as a brand management tool in professional team sport organisations

Anagnostopoulos, Christos; Parganas, Petros; Chadwick, Simon - In: European Sport management quarterly : ESMQ 18 (2018) 4, pp. 413-438

Persistent link: https://www.econbiz.de/10011915244

Conceptualising and measuring fan identity using stakeholder theory

Biscaia, Rui; Hedlund, David P.; Dickson, Geoff; … - In: European Sport management quarterly : ESMQ 18 (2018) 4, pp. 459-481

Persistent link: https://www.econbiz.de/10011915271