Purpose This article examines how geographic location (i.e. local or nonlocal) influences fans’ communicative convergence or distinctiveness in the context of an informal online fan community (i.e. Twitter [X]). Nonlocal fans, who live geographically distant from the team they support, derive...

The purpose of this study was to examine the strategies within a faith-based university for managing competing institutional logics of its NCAA Division II affiliated athletic department. Utilizing a case study methodology, the authors collected data from athletic department members and...

In drawing from social role theory and the match-up hypothesis, the purpose of this study was to determine influential variables regarding the effectiveness of female athlete endorsers. A 2 (gender appropriate/gender inappropriate)×2 (sport related product/non-sport related product) experiment...

The purpose of this study was to examine the relationships among sexual orientation diversity, diversity strategy, and organizational performance. Data were gathered from 780 senior-level athletic administrators in 239 organizations. Moderated regression analysis indicated that, while main...

The purpose of this paper is to (a) distinguish the structural designs, and (b) examine the relationship between structure and effectiveness in American sport organizations. Formalization, centralization, and specialization were examined to determine the structural designs. Senior level...

The purpose of this study was to examine students' perceptions of sport management study abroad programs through the application of social cognitive career theory. Two studies were conducted. The focus of Study 1 (n = 19) was to qualitatively assess the factors that facilitate (i.e.,...

In this study, the theory of planned behaviour was used to better understand consumers' intentions to attend a sport event (i.e., hockey). The theory was also extended by including previous behaviour. Data were gathered from 136 university students enrolled in physical activity classes. After...

The purpose of this study was to examine the moderating effects of coping with change on the relationship between demographic dissimilarity and championing behaviour. Data were gathered from 299 employees from NCAA Division 1-A athletic departments. Moderated regression showed that the...

The purpose of this paper is to present a comprehensive, multilevel framework for understanding the under-representation of African Americans as head coaches of university athletic teams. I argue that factors at the macro-level (i.e., institutionalized practices, political climate, stakeholder...