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more relevant to managers. In this paper the focus in on the views of marketing managers concerning the relevance of … researchers did not understand the realities of business life and could not communicate effectively with managers. Marketing …
Persistent link: https://www.econbiz.de/10014945807
healthcare budgets. This paper analyses the contrasts and overlaps between the perceptions of healthcare managers and actual …
Persistent link: https://www.econbiz.de/10014945817
competitive information activities of small businesses. The research involved a survey of small business owners and managers in …
Persistent link: https://www.econbiz.de/10014946382
management of change is vital with the emphasis on quality rather than quantity. Managers themselves must also change and, as the …
Persistent link: https://www.econbiz.de/10014946401
Recent press reports detailing the success of new industrial enterprises are often misleading. In actuality, failure rates remain high and the vast majority of new ventures will not survive for five years. Advances the notion that, while failure is sometimes beyond the immediate control of...
Persistent link: https://www.econbiz.de/10014946480
A mail survey administered to sales managers investigates the factors that influence the effectiveness of their sales … both salespeople and field managers and information capabilities. Differences among the respondents are based on seniority … as well as firm‐level performance. High performance firms and field managers consider team selling to be the most …
Persistent link: https://www.econbiz.de/10014946584
Business is increasingly coming under attack by pressure groups. Many managers, and particularly those in marketing … group actions involving business are also discussed, but activity is emphasised. Managers are urged to seek an understanding …
Persistent link: https://www.econbiz.de/10014946749
A technique is described using probabilities and applicable where significant amounts of business are taken up by relatively few customers of quite variable size or needs themselves. The analysis is based on consumer products, but applies equally to any business fulfilling these criteria. It can...
Persistent link: https://www.econbiz.de/10014946777
sales managers have the ability to predict high levels of propensity to leave (PL) from variables readily available in … resource/personnel managers.  …
Persistent link: https://www.econbiz.de/10014947133
. Findings – An asymmetric relation is found in the aforementioned theoretical “cross‐talk:” managers concerned with self …‐interest tend to devise policies solely focused on curbing self‐interest, while managers concerned with justice not only adopt …. Practical implications – The results suggest that managers should foster interactional justice, promoting incentivizing agency …
Persistent link: https://www.econbiz.de/10014949968