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Artificial intelligence and predictive marketing : an ethical framework from managers' perspective

Naz, Hina; Kashif, Muhammad - In: Spanish journal of marketing 29 (2025) 1, pp. 22-45

Purpose Artificial intelligence (AI) offers many benefits to improve predictive marketing practice. It raises ethical concerns regarding customer prioritization, market share concentration and consumer manipulation. This paper explores these ethical concerns from a contemporary perspective,...

Persistent link: https://www.econbiz.de/10015190399

Learning to discriminate on the job

Benson, Alan; Lepage, Louis Pierre - 2023

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Towards a framework for repairing stakeholder trust in entrepreneurial small businesses in times of macro-level crises

Psychogios, Alexandros; Szamosi, Leslie T. T.; Prouska, Rea - In: Journal of small business & enterprise development 31 (2024) 6, pp. 1146-1174

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A millennial manager skills model for the new remote work environment

Camp, Kerri M.; Young, Marilyn; Bushardt, Stephen C. - In: Management research review 45 (2022) 5, pp. 635-648

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Utilizing World Cup success to facilitate development : the case of Ghana Football Association (GFA)

Agyemang, Kwame J. A. - In: African journal of business and economic research : AJBER 6 (2011) 1, pp. 87-101

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Attiduinal, personal, and job-related predictors of salesperson turnover

Wren, Brent M.; Berkowitz, David; Grant, E. Stephan - In: Marketing intelligence & planning 32 (2014) 1, pp. 107-123

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Strategic decision making in public sector : evidence and implications

Bercu, Ana-Maria - In: Acta Universitatis Danubius / Oeconomica 9 (2013) 1, pp. 21-27

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Global logistics management curriculum perspective from practitioners in Taiwan

Wu, Yen-chun Jim; Huang, Shiping Kevin; Goh, Mark; … - In: Supply chain management : an international journal 18 (2013) 4, pp. 376-388

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The role of contextual factors in eliciting creativity : primes, cognitive load and expectation of performance feedback

Bose, Mousumi; Folse, Judith Anne Garretson; Burton, Scot - In: The journal of consumer marketing 30 (2013) 5, pp. 400-414

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Seven wastes elimination targeted by lean manufacturing case study "Gaza Strip manufacturing firms"

Elnamrouty, Khalil A.; AbuShaaban, Mohammed S. - In: International journal of economics, finance and … 1 (2013) 2, pp. 68-80

Persistent link: https://www.econbiz.de/10010251838