Presents the outcome of a study into the extent to which a sample of brand managers were cognizant of the legality of a … practices. An assessment of the results suggests that the brand managers are able to identify the legal status of many …, managers employed by small firms were less informed than those employed by larger enterprises.  …

relationship among promotional offers, specific brands and consumer segments, provides valuable insights to brand managers as they …

Reports on a survey of how product managers, experiencing increased time pressure, would like to spend their time …

, the need for product adaptability has never been greater. Yet marketing managers lack a framework for evaluating product …

company managers to examine three research questions: Why do some individuals choose riskier ventures than do others? Do … managers and successful entrepreneurs perceive new venture risk and potential differently? What accounts for differences, if … managers and successful entrepreneurs, though in a direction opposite to that we hypothesized; and that individual differences …

businesses and their owners, profiles of single‐ and dual‐role managers were drawn up, and the two types of managers were then … type. Significant longitudinal differences were also identified between single‐ and dual‐role managers with regard to both …

which types of hotels and which types of managers were associated with EM characteristics. The results indicate that …

‐member managers and non‐family‐member managers in family businesses, and the relationship of this variable to certain management … was limited support for the relationship between the percentage of non‐family‐member managers and the nine management … relationship between the percentage of non‐family managers and the use of sophisticated financial management methods. Research …