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Haute cuisine is emblematic in the world of tourism and is of fundamental importance in the economic and social life in most countries worldwide. Haute cuisine gastronomic experiences play with the senses, involving the diner, thus generating a unique experience for the customer. This empirical...
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Gastronomie als alternative Kommunikationsform -- Theoretische Grundlegung -- Entwicklung eines Bezugsrahmens zur … Analyse der Relevanz der Gastronomie als Instrument der Markenkommunikation -- Fallstudie: Ausgestaltung der … Kommunikationsform Gastronomie am Beispiel der Marke Beck's -- Fazit und Ausblick. …
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The main aim of this study is to determine the effect of tourists' gastronomic experiences on food consumption emotions and experiential value. This research also examines the effect of emotions and experiential value on behavioral intention.,A questionnaire survey was distributed to foreign...
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Luxury has received attention from tourism researchers as an important element of the gastronomic tourism experience. With recent research suggesting food and wine tourism being connected to luxury, it is important to explore how gastronomic tourism experiences are marketed to create such...
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Purpose This chapter identifies issues in the development and marketing of culinary tourism experiences with the goal of determining the value of collaborative forms of product development and marketing. Methodology/approach A literature review examines approaches to marketing of culinary...
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