This study investigates the consumer attitude towards western cuisines in Malaysia using the Italian cuisine as a base. Published literature on consumer behavior suggests that Western cuisine in Asia became popular with the arrival of expatriates, with the opening of international hotels and by...

This study investigates the popularity of Italian cuisine in mainland China and the attitude of restaurant patrons towards Italian cuisine. Published literature on consumer behavior suggests that Italian cuisine abroad was first made familiar by Italian immigrants to countries in Europe, the...

Existing literature in economics and psychology has documented that individuals care about their social image. However, most of the existing evidence is based on laboratory experiments, where the concern for social image is artificially induced. We hand-collect a unique data set on restaurant...

Introduction -- The cultural object : pizza -- The social world : Italian restaurants -- The receiver : the consumer -- The creator : the pizzaiolo -- Conclusion : towards new understandings of food glocalization