Gilinsky, Armand; Lopez, Raymond H.; Santini, Cristina; … - In: International Journal of Wine Business Research 22 (2010) 3, pp. 238-250
Purpose – Researchers into entrepreneurial strategy have overlooked the impact of small vs big investments on a venture's return on investment (ROI). The purpose of this paper is to investigate to what extent does entrepreneurial behavior impact initial investment size and the return on that...