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Simulating welfare effects of the European nutrition and health claims' regulation : the Italian yogurt market
Bonanno, Alessandro; Huang, Rui; Liu, Yizao - In: European review of agricultural economics : ERAE 42 (2015) 3, pp. 499-533
Persistent link: https://www.econbiz.de/10011421993
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The impact of social media conversations on consumer brand choices
Liu, Yizao; Lopez, Rigoberto A. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
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TV advertising spillovers and demand for private labels : the case of carbonated soft drinks
Lopez, Rigoberto A.; Liu, Yizao; Zhu, Chen - In: Applied economics 47 (2015) 25/27, pp. 2563-2576
Persistent link: https://www.econbiz.de/10010519658
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Are online and offline advertising substitutes or complements? : evidence from U.S. food industries
He, Xi; Lopez, Rigoberto A.; Liu, Yizao - In: Journal of agricultural & food industrial organization 15 (2017) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10011863319
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Health information and consumer learning in the bottled water market
Huang, Lu; Liu, Yizao - In: International journal of industrial organization 55 (2017), pp. 1-24
Persistent link: https://www.econbiz.de/10011804793
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Local and organic preferene : logo versus text
Katz, Michael; Campbell, Benjamin; Liu, Yizao - In: Journal of agricultural and applied economics : JAEE 51 (2019) 2, pp. 328-347
Persistent link: https://www.econbiz.de/10012040785
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A choice based experiment of community supported agriculture (CSA) : a valuation of attributes
Yu, Qiushuo; Campbell, Ben; Liu, Yizao; Martin, Jiff - In: Agricultural and resource economics review : ARER 48 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012063226
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Private labels strategy, retail profitability and bargaining power in the fluid milk market
Chen, Xuan; Liu, Yizao - In: Journal of agricultural & food industrial organization 21 (2023) 2, pp. 171-182
Persistent link: https://www.econbiz.de/10014293784
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Demand, challenges, and marketing strategies in the retail promotion of local brand milk
Liu, Yizao; Chen, Xuan; Rabinowitz, Adam N.; Campbell, … - In: Agricultural Economics 51 (2020) 5, pp. 655-668
Persistent link: https://www.econbiz.de/10012280994
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The role of retail market power and state regulations in the heterogeneity of farm-retail price transmission of private label and branded products
Liu, Yizao; Chen, Xuan; Rabinowitz, Adam N. - In: Agricultural Economics 50 (2018) 1, pp. 91-99
Persistent link: https://www.econbiz.de/10012087663