The ascension of China and India will be the outstanding development of the 21st century, raising fundamental questions about both the structure of the world economy and the balance of global geopolitical power. How aggressive a superpower will China be? And what about India, whose vast...

Why marketing research? -- Common misunderstandings -- The research agenda -- Using the functional approach -- Working first with what you have -- Collecting information -- Basic surveys -- Leveraging social media -- Working with results -- Statistics primer -- Making it count