article examines the impact of advertising on the demand for nonalcoholic beverages in the United States. We employed an AIDS … (almost ideal demand system) model of five jointly estimated equations that included advertising expenditures as explanatory … increases demand for fluid milk, soft drinks, and coffee and tea, but not for juice or bottled water. Advertising spillover …

between advertising and the market demand elasticity that may prove useful in empirical research. In particular, we find that … demand elasticity has changed, and vice versa. Lastly, if the price level affects advertising's ability to shift the market … demand curve, it must also be true that advertising affects the demand elasticity. The converse is also true, i.e., if …