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The effects of publicity on demand : the case of anti-cholesterol drugs
Ching, Andrew; Clark, Robert; Horstmann, Ignatius J.; … - In: Marketing science 35 (2016) 1, pp. 158-181
Persistent link: https://www.econbiz.de/10011437782
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The impact of four alternative policies to decrease soda consumption
Liu, Yizao; Lopez, Rigoberto A.; Zhu, Chen - In: Agricultural and resource economics review : ARER 43 (2014) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10010367514
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Between preferences and references : asymmetric price elasticities and the simulation of fiscal policies
Biondi, Beatrice; Cornelsen, Laura; Mazzocchi, Mario; … - In: Journal of economic behavior & organization : JEBO 180 (2020), pp. 108-128
Persistent link: https://www.econbiz.de/10012487159
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Advertising and US nonalcoholic beverage demand
Zheng, Yuqing; Kaiser, Harry M. - In: Agricultural and resource economics review : ARER 37 (2008) 2, pp. 147-159
Persistent link: https://www.econbiz.de/10003797411
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Sophisticated policy with naive agents : habit formation and piped water in Vietnam
Đỗ-Quý-Toàn; Jacoby, Hanan - 2020
Utilities the world over grapple with how to set prices to recover fixed costs. This paper considers optimal utility …
Persistent link: https://www.econbiz.de/10012239332
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A joint dynamic pricing and advertising model of perishable products
Feng, Lin; Zhang, Jianxiong; Tang, Wansheng - In: Journal of the Operational Research Society : OR 66 (2015) 8, pp. 1341-1351
Persistent link: https://www.econbiz.de/10011417203
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Real-time bidding in online display advertising
Sayedi, Amin - In: Marketing science 37 (2018) 4, pp. 553-568
Persistent link: https://www.econbiz.de/10011916547
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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Hard and soft floors in real-time advertising auctions for online advertisements : impact on publishers' profit
Försch, Steffen; Heise, Marc; Skiera, Bernd - In: Improving decision making in real-time bidding, (pp. 14-50). 2018
Persistent link: https://www.econbiz.de/10012267655
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Dynamic model of fresh fruit promotion : a household production approach
Richards, Timothy J. - In: American journal of agricultural economics 81 (1999) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10001397022