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consumers on the other hand face prices that are on average up to around 3% smaller than those in the neighboring Netherlands … household preference characteristics (such as demand elasticities and goods valuation) and household shopping patterns such as …

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Knowledge generation in marketing

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Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chain

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Impact of advertising on behaviour of consumers of low and high level of consumption of diary products

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Effectiveness of female nudity in e-advertising

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