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Consumer attitudes toward pharmaceutical direct‐to‐consumer advertising : An empirical study and the role of income

Joseph, Mathew; Spake, Deborah F.; Finney, Zachary - In: International Journal of Pharmaceutical and Healthcare … 2 (2008) 2, pp. 117-133

Purpose – The purpose of this paper is to examine consumer attitudes toward direct‐to‐consumer (DTC) advertising and … persuaded by DTC advertising to ask for an advertised drug; go to the doctor based on symptoms described in DTC advertising; and … effectiveness of DTC advertising in persuading low‐income consumer to prefer more expensive, branded drugs over generic alternatives …

Persistent link: https://www.econbiz.de/10014795782

Factors influencing intention to use personal health records

Whetstone, Melinda; Goldsmith, Ronald - In: International Journal of Pharmaceutical and Healthcare … 3 (2009) 1, pp. 8-25

Purpose – The USA is striving to educate consumers and to promote awareness of personal health records (PHRs) with the launch of the American Health Information Management Association's “It's HI time, America!” campaign. Although the health management industry favours their use, there is...

Persistent link: https://www.econbiz.de/10014795795

How do customers and pharmacists experience generic substitution?

Gill, Liz; Helkkula, Anu; Cobelli, Nicola; White, Lesley - In: International Journal of Pharmaceutical and Healthcare … 4 (2010) 4, pp. 375-395

Purpose – The substitution of generic prescription medicines for branded medicines is being practiced in most westernised countries, with evidence of a strong focus on evaluating and monitoring its economic impacts. In contrast, the purpose of this paper is to explore the generic substitution...

Persistent link: https://www.econbiz.de/10014795840

Determinants of consumer‐driven healthcare : Self‐confidence in information search, health literacy, and trust in information sources

Ha, Sejin; Jung Lee, Yun - In: International Journal of Pharmaceutical and Healthcare … 5 (2011) 1, pp. 8-24

Purpose – This study aims to examine the relationships between consumer self‐confidence in health information search and health‐related outcomes (i.e. knowledge about cancer prevention, healthcare behavior, and use of the web as a primary source for health information). The associations...

Persistent link: https://www.econbiz.de/10014795842

The effects of visually primed pharmaceutical advertising disclosure on attitudes and perceived CSR practices

Wang, Alex - In: International Journal of Pharmaceutical and Healthcare … 5 (2011) 2, pp. 99-117

of college students is used to manipulate the visual communication of a pharmaceutical company's advertising disclosure … for the purpose of examining the effects of visually primed advertising disclosure on attitude toward the disclosure … advertising disclosure practices by enhancing visual communications of their advertising disclosures. Since a mediating …

Persistent link: https://www.econbiz.de/10014795848

The effects of unethical conduct of pharmaceutical companies on consumer behavior : Empirical evidence from Germany

Lindenmeier, Jörg; Tscheulin, Dieter K.; Drevs, Florian - In: International Journal of Pharmaceutical and Healthcare … 6 (2012) 2, pp. 108-123

Purpose – This study aims to investigate how unethical corporate behavior of pharmaceutical companies affects consumer behavior of German consumers, especially boycotts of over‐the‐counter drugs. Design/methodology/approach – Borrowing from psychological theory as well as consumer...

Persistent link: https://www.econbiz.de/10014795869

Private label drugs in China: the consumer perspective

Zhou, Zhiliang; Xue, Yajiong; Ping, Qineng - In: International Journal of Pharmaceutical and Healthcare … 6 (2012) 2, pp. 124-139

Purpose – This paper's aim is to investigate how Chinese consumers' purchase intention of private label drugs is associated with price advantage, appearance, store trust, manufacturer trust, and drug quality. Design/methodology/approach – A survey study was conducted in two large cities in...

Persistent link: https://www.econbiz.de/10014795870

Consumers' choice of dentist by self‐perceived need

Coe, Julie; Qian, Fang - In: International Journal of Pharmaceutical and Healthcare … 7 (2013) 2, pp. 160-174

Purpose – The purpose of this paper is to examine how limited care patients and comprehensive care patients differ in terms of consumers' behavior in the dentist selection process, in order to help healthcare providers and marketers better promote their practice depending on their patient...

Persistent link: https://www.econbiz.de/10014795993

Conceptualisation of branding: strategy based on the Indian pharma sector

Nath Sanyal, Shamindra; Datta, Saroj Kumar; Banerjee, … - In: International Journal of Pharmaceutical and Healthcare … 7 (2013) 2, pp. 175-198

Purpose – The purpose of this paper is to address how the concept of branding exists in the pharmaceutical sector and Indian market in particular; and second, how this branding technique might be modified to optimize the marketing of branded generics in India. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014795994

Consumer’s love for functional brands: the Aspirin case

Pinto Borges, Ana; Cardoso, Cláudia; Rodrigues, Paula - In: International Journal of Pharmaceutical and Healthcare … 10 (2016) 4, pp. 477-491

Purpose This study aims to check which scale of love brand developed by Carroll and Ahuvia (2006) or Mohammadian and Karimpour (2014) have better adhesion to the perception of Aspirin love brand, that is, a functional brand. Design/methodology/approach The conceptual models and associated...

Persistent link: https://www.econbiz.de/10014796086