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The culture of wine buying in the UK off‐trade

Ritchie, Caroline - In: International Journal of Wine Business Research 21 (2009) 3, pp. 194-211

Purpose – The UK wine market is one of the largest in the world. The purpose of this paper is to investigate current social and cultural influences affecting the buying behaviour of UK wine consumers within off‐trade environments. Design/methodology/approach – Three stakeholder groups...

Persistent link: https://www.econbiz.de/10014814104

Region of origin and its importance among choice factors in the wine‐buying decision making of consumers

McCutcheon, Emily; Bruwer, Johan; Li, Elton - In: International Journal of Wine Business Research 21 (2009) 3, pp. 212-234

Purpose – The purpose of this paper is to examine the importance of wine's region of origin in the consumer wine‐buying decision‐making process in the Australian domestic market. Design/methodology/approach – Data collection takes place by means of a self‐administered and online...

Persistent link: https://www.econbiz.de/10014814105

The hedonic nature of wine tourism consumption: an experiential view

Bruwer, Johan; Alant, Karin - In: International Journal of Wine Business Research 21 (2009) 3, pp. 235-257

Purpose – The purpose of this paper is to use the experiential view of consumption to better understand the nature of the motivations of the wine tourist in a congested wine region environment. It also aims to determine the impact of travel antecedents such as the perceived characteristics of...

Persistent link: https://www.econbiz.de/10014814106

Is a glass of Merlot the symbol of globalization? : An examination of the impacts of globalization on wine consumption in Asia

Lee, Kyuho - In: International Journal of Wine Business Research 21 (2009) 3, pp. 258-266

Purpose – The purpose of this paper is to investigate how underlying globalization could influence Asian consumers' wine drinking patterns and behaviors. Specifically, a theoretical framework that explains the underlying motivations of Asian wine consumers is developed....

Persistent link: https://www.econbiz.de/10014814107

Wine marketing strategies in Spain : A structural equation approach to consumer response to protected designations of origin (PDOs)

Espejel, Joel; Fandos, Carmina - In: International Journal of Wine Business Research 21 (2009) 3, pp. 267-288

Purpose – The purpose of this paper is to analyse the influence of the perceived wine quality across intrinsic and extrinsic attributes on satisfaction, loyalty and buying intention of Spanish protected designations of origin (PDO) wine consumers. Design/methodology/approach – Information is...

Persistent link: https://www.econbiz.de/10014814108

Boozing or branding? Measuring the effects of free wine tastings at wine shops

Lockshin, Larry; Knott, David - In: International Journal of Wine Business Research 21 (2009) 4, pp. 312-324

Purpose – The purpose of this paper is to focus on both the sales effects of free wine tastings and the effects on attitudes towards future purchases four weeks after the tastings. Design/methodology/approach – Store scanner data for the four weeks before and after each of ten wine tastings...

Persistent link: https://www.econbiz.de/10014814110

A model of demand in a repeated purchase situation : A simulation of the Champagne wine market

Steichen, Daniel; Terrien, Christophe - In: International Journal of Wine Business Research 21 (2009) 4, pp. 354-372

Purpose – The purpose of this paper is to propose a model for consumer demand for vertically differentiated products … their past purchases in their decision. The suppliers adapt to the demand by amending their offer price. A simulation of the … behavior and fulfils the simulation of the demand in a market of vertically differentiated products. Originality/value – The …

Persistent link: https://www.econbiz.de/10014814113

Appellation as an indicator of quality

Atkin, Thomas; Johnson, Ray - In: International Journal of Wine Business Research 22 (2010) 1, pp. 42-61

Purpose – The purpose of this paper is to examine the consumer use of geographical information in the wine purchase decision. Consumers often rely upon the place of origin of a wine product in order to assess its quality. This research examines the importance of place‐of‐origin information...

Persistent link: https://www.econbiz.de/10014814116

Buying wine on promotion is trading‐up in UK supermarkets : A case study in Wales and Northern Ireland

Ritchie, Caroline; Elliott, Gary; Flynn, Mike - In: International Journal of Wine Business Research 22 (2010) 2, pp. 102-121

Purpose – Most wine in the UK is sold in supermarkets and most of this on promotion. This holds down average bottle price squeezing profit margins when wine is sold below‐the‐line. This paper aims to develop understanding of what currently influences consumers to buy in supermarkets and...

Persistent link: https://www.econbiz.de/10014814120

Cue incongruity in wine personality formation and purchasing

Heslop, Louise A.; Cray, David; Armenakyan, Anahit - In: International Journal of Wine Business Research 22 (2010) 3, pp. 288-307

Purpose – The purpose of this paper is to examine the direct and interaction effects of brand name (BN) of wine and country‐of‐origin (COO) on perceptions of the personality image of the wine, expected price, and willingness to engage with the wine. Design/methodology/approach – A field...

Persistent link: https://www.econbiz.de/10014814131