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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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Chapter 6. Social Construction of Preferences : Advertising
Benhabib, Jess; Bisin, Alberto - In: Handbook of social economics : volume 1, (pp. 201-220). 2011
through advertising in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …
Persistent link: https://www.econbiz.de/10014025697
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Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.; Smit, Edith G. - In: International journal of advertising : the review of … 42 (2023) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
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Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Cheng, Ying; Yan, Xiaodi - In: International journal of advertising : the review of … 42 (2023) 2, pp. 263-287
Persistent link: https://www.econbiz.de/10014234023
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Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique; Alvarez-Altamirano, Katerina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using facial expression and linguistic analysis
Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
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Does language matter when advertising to Africa's multilingual audience? : an ELM study of audience language preference and responses
Yeboah-Banin, Abena A. - In: Journal of African business 24 (2023) 4, pp. 632-648
Persistent link: https://www.econbiz.de/10014372896
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When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães; Abrantes-Braga, … - In: Journal of advertising research 63 (2023) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
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Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun; Kelly, Aidan J. - In: Journal of macromarketing 43 (2023) 3, pp. 403-417
Persistent link: https://www.econbiz.de/10014368396
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Consumer memory and competitive interference : the case of auto insurance advertising
Sahni, Navdeep S.; Yang, Yifan - 2024
Persistent link: https://www.econbiz.de/10015191736