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Offensiveness of advertising with violent image appeal : a cross-cultural study

Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417

Persistent link: https://www.econbiz.de/10010198661

Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising

Cheung, Mei-chun; Chan, Agnes S.; McLaren-Hankin, Yvonne; … - In: Journal of promotion management : JPM 19 (2013) 3, pp. 373-391

Persistent link: https://www.econbiz.de/10009787484

The dynamic advertising effect of collegiate athletics

Chung, Doug J. - In: Marketing science 32 (2013) 5, pp. 679-698

Persistent link: https://www.econbiz.de/10010199460

Influence of advertising on brand personality in the airline sector : the case of Spain

Cervera-Taulet, Amparo; Schlesinger, Ma. Walesska; … - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 445-454

Persistent link: https://www.econbiz.de/10010199567

Confidence via correction : the effect of judgment correction on consumer confidence

Espinoza Petersen, Francine; Hamilton, Rebecca W. - 2013

At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...

Persistent link: https://www.econbiz.de/10009779799

Investigating the impact of advertising on customers’ behavioral intentions : a case of agriculture bank

Mandan, Momeni; Hossein, Safarzadeh; Furuzandeh, Askary - In: Business and Economic Research : BER 3 (2013) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10009779806

Competitive target advertising and consumer data sharing

Zhao, Xia; Xue, Ling - In: Journal of management information systems : JMIS 29 (2012/13) 3, pp. 189-222

Persistent link: https://www.econbiz.de/10009740981

Magazine advertising : factors influencing the effectiveness of celebrity advertising

Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of promotion management : JPM 19 (2013) 2, pp. 139-166

Persistent link: https://www.econbiz.de/10009754907

Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion

Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192

Persistent link: https://www.econbiz.de/10009755856

Are cartoon ads effective for adult consumers?

Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of internet marketing and … 8 (2013) 2, pp. 125-142

Persistent link: https://www.econbiz.de/10010394711