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Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
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And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
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Effects of age and time of day on Internet advertising outcomes
Goodrich, Kendall - In: Journal of marketing communications 19 (2013) 4, pp. 229-244
Persistent link: https://www.econbiz.de/10010187617
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Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Teixeira, Thales; Picard, Rosalind W.; Kaliouby, Rana el - In: Marketing science 33 (2014) 6, pp. 809-827
Persistent link: https://www.econbiz.de/10010468387
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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Puccinelli, Nancy M.; Wilcox, Keith; Grewal, Dhruv - In: Journal of marketing 79 (2015) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10010507913
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The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel; Pieters, Rik - In: Marketing science 34 (2015) 1, pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
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Global consumer culture positioning : the use of global consumer culture positioning appeals across four European countries
Czarnecka, Barbara; Keles, Serap - In: Journal of euromarketing 23 (2014) 3, pp. 59-67
Persistent link: https://www.econbiz.de/10010497693
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Do investors show an attentional bias toward past performance? : an eye-tracking experiment on visual attention to mutual fund disclosures in simplified fund prospectuses
Hüsser, Andreas; Wirth, Werner - In: Journal of financial services marketing : JFSM 19 (2014) 3, pp. 169-185
Persistent link: https://www.econbiz.de/10010497766
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Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294
Persistent link: https://www.econbiz.de/10010438493