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Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
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Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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Theoretical framework of advertising : some insights
Nichifor, Bogdan - In: Studies and scientific researches / Economics edition / … 19 (2014), pp. 180-188
Persistent link: https://www.econbiz.de/10011333778
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Brand naming : sound symbolism, brand preference and brand performance
Duduciuc, Alina; Ivan, Loredana - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
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From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo; Baines, Paul; Walker, Lorna - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
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Metaphors in moving images : the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs
Gkiouzepas, Lampros - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 356-374
Persistent link: https://www.econbiz.de/10011862033
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Thinking pink? : consumer reactions to pink ribbons and vague messages in advertising
Sheehan, Kim Bartel; Berg, Kati Tusinski - In: Journal of marketing communications 24 (2018) 5, pp. 469-485
Persistent link: https://www.econbiz.de/10011880793
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Marketing of specialised products and services to consumers with disabilities : exploring the role of advertising, country-of-origin, and e-commerce
Aichner, Thomas; Shaltoni, Abdel Monim - In: The international review of retail, distribution and … 28 (2018) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10011884079
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How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118