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Sales or reviews, which matters more to consumer preference and online advertising? : evidence from eye-tracking and self-reporting

Shi, Zhuomin; Zhang, Caiyun; Wu, Liangyu - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1274-1300

Persistent link: https://www.econbiz.de/10012395655

Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?

Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317

Persistent link: https://www.econbiz.de/10012006997

Consumer response to disclosures in digitally retouched advertisements

Schirmer, Nadine Andrea; Schwaiger, Manfred; Taylor, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 131-141

Persistent link: https://www.econbiz.de/10012016481

Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods

Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81

Persistent link: https://www.econbiz.de/10012175889

Colours in advertising and affective responses : the moderating role of gender and optimum stimulation level

Balamoorthy, S.; Pandey, Mrinalini - In: International journal of applied management science 11 (2019) 3, pp. 255-276

Persistent link: https://www.econbiz.de/10012110840

Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization

Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13

by presenting the factors that can make consumers hold favourable attitudes towards advertising on their Instagram … replaced traditional advertising media. Additionally, this article contributes practically by providing some guidelines for … marketers to follow when advertising on Instagram. …

Persistent link: https://www.econbiz.de/10012114176

Advertising in the environment of movies : a literature study

Ádám, Horváth; Balázs, Gyenge - In: SocioEconomic challenges : SEC 3 (2019) 3, pp. 40-46

Persistent link: https://www.econbiz.de/10012115165

Asymmetric impact of advertising revenues on consumer behavior : a bivariate approach

Strong, James T.; Soydemir, Gökçe A.; Petratos, Panagiotis - In: Central European business review : CEBR 8 (2019) 2, pp. 1-14

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The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures

Armelini, Guillermo; González, Jorge; Villanueva, Julian - In: International journal of internet marketing and … 13 (2019) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10012105493

Gender contamination in Indian automobile advertisements : male acceptance or alienation?

Sandhu, Namrata; Dilpreet Singh - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 139-155

Persistent link: https://www.econbiz.de/10012161028