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The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies

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Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016

Sánchez-Olmos, Cande; Castelló-Martínez, Araceli - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 874-892

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Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising

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Has advertising lost its meaning? : views of UK and US millennials : review

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Measuring the effects of visual scan codes in advertising

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Leaving something for the imagination : the effect of visual concealment on preferences

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Do anglophone consumers truly trust or simply tolerate english advertising? : the mediating effect of ethnic self-identification on attitudes toward english advertising and adverti...

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Mobile content : understanding drivers of engagement by screen

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Thirty years of persuasion knowledge research: From demonstrating effects to building theory to increasing applicability

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Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices

Pichierri, Marco - 2023

1: Nostalgia marketing and consumer behavior -- 2: Nostalgic advertising usage in sports season tickets campaigns -- 3 …: The impact of nostalgic advertising on consumer willingness to donate during a crisis -- 4: Examining nostalgic … advertising effectiveness in sustainable food consumption behavior -- 5: A systematic review of nostalgia-based marketing …

Persistent link: https://www.econbiz.de/10014229289