Similar Search Results

Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach

Korgaonkar, Pradeep; Becerra, Enrique; Londoño, Juan Carlos - In: Journal of promotion management : innovations in … 30 (2024) 2, pp. 157-186

Persistent link: https://www.econbiz.de/10014447593

Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity

Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16

This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content and intensity), exposure to social media ads, and...

Persistent link: https://www.econbiz.de/10014506335

Egoistic and altruistic claims in organic cotton apparel advertising

Han, Tae-Im; Park-Poaps, Haesun - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 235-252

Persistent link: https://www.econbiz.de/10014530027

Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals

Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362

Persistent link: https://www.econbiz.de/10014531218

If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 416-443

Persistent link: https://www.econbiz.de/10014513559

Using neuroscience to understand consumers

Moutinho, Luiz; Menezes, Karla; Menezes, Silvio - In: Biometrics and neuroscience research in business and …, (pp. 245-277). 2024

Persistent link: https://www.econbiz.de/10014560402

Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel

El Hedhli, Kamel; Zourrig, Haithem - In: Journal of marketing communications 29 (2023) 5, pp. 433-454

Persistent link: https://www.econbiz.de/10014321979

More voices persuade : the attentional benefits of voice numerosity

Chang, Hannah H.; Mukherjee, Anirban; Chattopadhyay, Amitava - In: Journal of marketing research 60 (2023) 4, pp. 687-706

Persistent link: https://www.econbiz.de/10014322176

Brand placements in video games : how local in-game experiences influence brand attitudes

Ingendahl, Moritz; Vogel, Tobias; Mädche, Alexander; … - In: Psychology & marketing 40 (2023) 2, pp. 274-287

Persistent link: https://www.econbiz.de/10014290543

How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions

D'Ambrogio, Simone; Werksman, Noah; Platt, Michael L.; … - In: Psychology & marketing 40 (2023) 4, pp. 723-734

Persistent link: https://www.econbiz.de/10014290848