firms' targeting strategies. With this motivation, we develop an empirical model of consumer demand for advertising in which …Abstract Endogenous consumption of advertising is common. Consumers can choose to change channels to avoid TV ads … demand for ads is jointly determined with demand for the advertised products. Building on Becker and Murphy (1993)'s ideas …

correlation in their demands (spillover effect). To estimate the demand effects, we introduced videos displaying apparel with …

, we examine how the knowledge of firms' relative advertising expenditures and prices affect consumers' search and purchase … infer the quality of sellers - advertising and price being the two most important among them. While the importance of … advertising and price as signals of quality has been well established in traditional markets, online sponsored search markets have …

We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them … from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We … relationship between the intensity of local advertising and the expensiveness of mortgages extended by lenders within a given …