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Femvertising of luxury brands : Message concreteness, authenticity, and involvement

Park, Minjung; Koo, Jayoung; Kim, Do Yuon - In: Journal of global fashion marketing : JGfM 14 (2023) 3, pp. 243-262

Persistent link: https://www.econbiz.de/10014291543

Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do

Thomas, Veronica; Bock, Dora; McCullough, Heath - In: International journal of advertising : the review of … 42 (2023) 3, pp. 518-541

Persistent link: https://www.econbiz.de/10014295203

Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency

Tian, Shiyun; Li, Jo Yun - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 133-161

Persistent link: https://www.econbiz.de/10014318186

Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers

Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and … advertising message centred around masculinity. This can help advertisers to understand what type of masculine character to focus … millennial men and women are evenly split on whether they like or dislike how masculinity is depicted in advertising. From people …

Persistent link: https://www.econbiz.de/10014318225

Music to the ears : the role of sonic branding in advertising

Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1039-1059

Persistent link: https://www.econbiz.de/10015050106

A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters

Boerman, Sophie C.; Reijmersdal, Eva A. van; Rozendaal, … - In: Journal of marketing communications 30 (2024) 6, pp. 660-680

Persistent link: https://www.econbiz.de/10015052732

Exploring the role of advertising in the context of tourist-destination congruity

Šegota, Tina - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 741-754

Persistent link: https://www.econbiz.de/10014582388

Exploring attitudes towards digital advertisements on social networks : the case study of the Nišava and Pčinja districts

Stojanović, Miloš; Miljković, Ivana Božić; Mitić, … - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 14 (2023) 2, pp. 1-9

Persistent link: https://www.econbiz.de/10014634622

How do advertised prices affect consumers' financial well-being and happiness?

Dahlén, Micael; Colliander, Jonas; Gajic, Vladan; Kim, … - In: Psychology & marketing 41 (2024) 9, pp. 2057-2069

Persistent link: https://www.econbiz.de/10015075036

Assessing the factors of social media advertising : integrated ISM-MICMAC approach

Bandil, Deepika; Agrawal, Vivek - In: International journal of business excellence : IJBEX 33 (2024) 1, pp. 21-47

Persistent link: https://www.econbiz.de/10015061401