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Li, Sanxi; Sun, Hailin; Yu, Jun - In: International journal of industrial organization 87 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014280059

Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters

Widdecke, Kai Arne; Keller, Wiebke; Gedenk, Karen; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 455-474

Persistent link: https://www.econbiz.de/10014316642

Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts

Shen, Qichao; He, Bo; Qing, Qiankai - In: Journal of retailing and consumer services 64 (2022), pp. 1-17

Persistent link: https://www.econbiz.de/10013209532

Modeling the demand for alcoholic beverages and advertising specifications

Larivière, Éric; Larue, Bruno; Chalfant, Jim - In: Agricultural economics : the journal of the … 22 (2000) 2, pp. 147-162

Persistent link: https://www.econbiz.de/10001456177

Advertising, structural change, and US non-alcoholic drink demand

Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M. - 1998

Persistent link: https://www.econbiz.de/10000988400

Effects of advertising on U.S. non-alcoholic beverage demand: Evidence from a two-stage rotterdam model

Kinnucan, Henry W.; Miao, Yuliang; Xiao, Hui; Kaiser, … - In: Advertising and differentiated products, (pp. 1-29). 2001

A two-stage Rotterdam model is estimated to determine the effects of advertising on the demand for non …-alcoholic beverages in the United States. Results suggest that advertising has no effect on the demand for non-alcoholic beverages taken … as a group. However, the hypothesis that advertising has no effect on the distribution of demand within the non …

Persistent link: https://www.econbiz.de/10015390101