We endowed consumers with conventional apples and auctioned local, organic and organic-local apples to elicit consumers’ valuation and the response to two experimental treatments: scientific information and taste. For both labels, which participants valued as partial substitutes, positive WTP...

Economic contribution and impact studies are common tasks for regional economists, but the semantics of the discipline suffer from a lack of standardization with respect to dif-ferences between economic contributions, impacts and benefits. These terms refer to 3 dis-tinct metrics which are...

In Colorado, agritourism shows the potential to benefit agricultural producers and rural communities by generating additional income from consumers who are willing to pay for rural and agriculturally related experiences. This study uses a survey of Colorado agritourists to identify five distinct...

Conventional supermarkets concentrate on capturing the largest pool of consumers to generate profits from the industry's low margins. Selling to the largest pool of customers means that marketing, promotion, stocking and service decisions are based on the tastes and preferences of an average...

Recent bovine spongiform encephalopathy (BSE, a.k.a. mad cow disease) discoveries in Canadian and U.S. beef cattle have garnered significant media attention, which may have changed consumers’ meat-purchasing behavior. Consumer response is hypothesized and tested within a meat demand...

Tomato trade between the U.S. and Mexican has grown significantly during the past decade, and market structure suggests increased market integration. This study examines fresh tomato price relationships between two major North American shipping points (Sinaloa, and Florida) and several major...

Animal diseases such as bovine spongiform encephalopathy (BSE) are a threat to the animal product marketing sector and the broader economy. Policy makers and industry stakeholders seek a means of assessing a disease threat's economic impacts when evaluating prevention and mitigation measures....

Public investment in farmland-based conservation, such as the Conservation Reserve and Wetlands Reserve Programs (CRP and WRP, respectively), have improved the environmental state of many lands. In this study, we posit that CRP and WRP may contribute to a new farm income stream based on the...

Tomato trade between the U.S. and Mexico has grown significantly during the past decade. Although the tariff reductions accorded under NAFTA may explain part of his increase, there are other supply and demand factors that affect trade flows. This study develops a U.S.-Mexico tomato trade model,...