Beausoleil, Angèle M. - In: Journal of business models : JOBM 12 (2024) 1, pp. 60-70
This paper examines the posturing, positioning and practice of Business Design (BD) at Rotman School of Management … triangulated theoretical foundation combines design principles, innovation theory and management education with the aim to teach … and study BD as an innovation management learning construct. The resulting Business Design Method is examined with early …