Purpose – The purpose is to show that it is necessary for a company to choose a business strategy that relies on a thorough understanding of the company setting. Design/methodology/approach – The Strategic States Model is presented and illustrated by the Ericsson case. Advices on application...

Purpose – The purpose of this paper is to present the application of the PSE model (perceived barriers to market entry; strategy competence; entry strategy) for market entry. Design/methodology/approach – The PSE model is presented and illustrated by Ericsson's entry into the mobile systems...

Purpose – The purpose of this paper is to extend understanding of business relatedness, a concept that is central to diversification issues. These questions are put forward: What characterizes existing types of measurements of business relatedness? What are the weaknesses of these types? What...

Purpose – The purpose of this paper is to extend our knowledge of industrial firms' international strategy implementation by exploring key associations pertaining to types of value adding in foreign markets. The questions are: how are types of value adding in foreign markets associated with...

Purpose – The purpose of this paper is to review previous research and to propose a model for the impact of barriers to entry on the market strategy of an entrant firm, where product/market scope and product differentiation are central strategy components. The paper asks, what is the impact of...

Purpose – The purpose of this paper is to explore the competition antecedents and performance effects of firm product/customer scope, and the moderating role of market growth. Design/methodology/approach – The theoretical model follows the contingency perspective on strategy and draws on the...

Purpose A multinational firm’s expansion in a foreign market is a key issue of international business. The purpose of this study is to extend the understanding of essential drivers that will facilitate firm’s assessment of alternative modes of sequential expansion....