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For many companies, divestments represent an important strategic instrument to proactively manage their business portfolios. However, many transactions do not live up to the sellers' expectations, as most sellers do not succeed in overcoming the information problem of the buyer. Therefore,...
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While industries such as ICT and biotechnology have been characterized as high-velocity environments, in which demand, competition and technology are constantly changing, there has been little systematic empirical research focusing on the conceptualisation and operationalisation of strategy in...
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Advertising is a major source of income for magazine publishing companies and is necessary to balance the costs of editorial content production not covered by the copy price. In line with the resource-based vied of the firm, this study posits specific marketing assets and capabilities as a key...
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