Part A - Business models as a management concept -- Introduction -- The business model concept -- Business model concepts in literature -- Distinction and aims of business models -- Part B - Structure of business models -- Introduction -- Structure of the value creation in business models --...

Foundations of media management -- Characteristics of media management -- Value-creation systems of media enterprises -- Functions of media management -- Business models and value creation in the newspaper and magazine market 126 -- Business models and value creation in the book market --...

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present...