Narrow search
Showing 121 - 130 of 4,512
Cover Image
E-Commerce und Crossmedia
Große Holtforth, Dominik; Metallidis, Elena - In: Management von Medienunternehmen : digitale …, (pp. 155-180). 2013
Persistent link: https://www.econbiz.de/10010243792
Cover Image
Cross-media synergy : exploring the role of the integration of ads in cross-media campaigns
Voorveld, Hilde A. M.; Valkenburg, Sanne - In: The changing roles of advertising : [extended versions …, (pp. 187-200). 2013
Persistent link: https://www.econbiz.de/10009773035
Cover Image
Modeling synergies in cross-media strategies : on-line and off-line media
Suklan, Jana; Žabkar, Vesna - In: The changing roles of advertising : [extended versions …, (pp. 159-171). 2013
Persistent link: https://www.econbiz.de/10009773039
Cover Image
Achieving reach in a multi-media environment : how a marketer's first step provides the direction fot the second
Romaniuk, Jenni; Beal, Virginia; Uncles, Mark - In: Journal of advertising research 53 (2013) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10009778460
Cover Image
What works best when combining television sets, PCs, tablets, or mobile phones? : how synergies across devices result from cross-device effects and cross-format synergies
Varan, Duane; Murphy, Jamie; Hofacker, Charles F.; … - In: Journal of advertising research 53 (2013) 2, pp. 212-220
Persistent link: https://www.econbiz.de/10009778461
Cover Image
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer; Kennedy, Rachel; McDonald, Colin; … - In: Journal of advertising research 53 (2013) 2, pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Cover Image
Crossmediale Budgetierung
Peters, Kay - In: Dialogmarketing im Dialog : Festschrift zum …, (pp. 179-197). 2013
Persistent link: https://www.econbiz.de/10010416533
Cover Image
Unternehmen im medialen Wettbewerb versus Messe- und Eventplattformen : zwei Welten leben aneinander vorbei!
Sommer, Rudolf - In: Events und Messen : Stand und Perspektiven der …, (pp. 27-37). 2014
Persistent link: https://www.econbiz.de/10010382791
Cover Image
Crossmedia-Optimierung : Leitmedium und Kundenprozesse
Rutschmann, Marc; Belz, Christian - In: Innovationen im Kundendialog : reales Kundenverhalten …, (pp. 197-222). 2011
Persistent link: https://www.econbiz.de/10008747973
Cover Image
The role of varying information quantity in ads on immediate and enduring cross-media synergies
Chatterjee, Patrali - In: Journal of marketing communications 18 (2012) 3, pp. 217-240
Persistent link: https://www.econbiz.de/10009577758