Narrow search
Showing 171 - 180 of 4,512
Cover Image
Crossmediale Pressearbeit : Unternehmensbotschaften über klassische und neue Kanäle gekonnt platzieren
Immerschitt, Wolfgang - 2010
Die Qual der Mittelwahl in der neuen Medienarbeit -- Unternehmenskommunikation in einer veränderten Medienwelt -- Der Globus der Unternehmenskommunikation -- Kulturbruch durch das neue Massenmedium Internet -- Den Wandel in der Unternehmens- kommunikation gestalten.
Persistent link: https://www.econbiz.de/10014424984
Cover Image
Antecedents of consumer adoption of over-the-top services in South Korea
Jeong, Dahye; Lee, Minyoung; Park, Eunil - In: International journal on media management : JMM 24 (2022) 3, pp. 121-136
Persistent link: https://www.econbiz.de/10013492860
Cover Image
Formal professionalization of early-stage social media "influencers" : attitudinal drivers and their relation to personality traits
Kolo, Castulus; Haumer, Florian; Roth, Alexander - In: International journal on media management : JMM 24 (2022) 3, pp. 137-163
Persistent link: https://www.econbiz.de/10013492862
Cover Image
Partnering with smart TV platforms : the content providers' dilemma
Goetzenberger, Sebastian; Mooney, Grant; Riefler, Bernd - In: International journal on media management : JMM 24 (2022) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10013282618
Cover Image
The future of the media professions : current issues in media management practice
Bartosova, Daniela - In: JMM : the international journal on media management 13 (2011) 3, pp. 195-203
Persistent link: https://www.econbiz.de/10009373542
Cover Image
Media management and social media business : new forms of value creation in the context of increasingly interconnected media applications
Kunz, Reinhard; Werning, Stefan - In: Handbook of social media management : value chain and …, (pp. 253-267). 2013
Persistent link: https://www.econbiz.de/10009762877
Cover Image
Filmgeschäftsführung
Yagapen, Markus - 2014 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10010394121
Cover Image
Brands and branding in media management : toward a research agenda
Malmelin, Nando; Moisander, Johanna - In: JMM : the international journal on media management 16 (2014) 1, pp. 9-25
Persistent link: https://www.econbiz.de/10010370764
Cover Image
Key changes impacting media management research
Mierzejewska, Bozena Izabela; Shaver, Dan - In: JMM : the international journal on media management 16 (2014) 2, pp. 47-54
Persistent link: https://www.econbiz.de/10010418229
Cover Image
Corporate culture versus organizational identity : implications for media management
Deslandes, Ghislain - In: Journal of media business studies 8 (2011) 4, pp. 23-36
Persistent link: https://www.econbiz.de/10009579019