Märkte -- Führungsprozesse (Unternehmensführung/-strategie) -- Controlling & Accounting -- Redaktion/Einkauf, Programmplanung -- Distribution -- B2B-Marketing -- B2C-Marketing -- Supportprozesse: Legal, Personal, IT/Organisation.

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media...

Chapter 1. Sustainable Communication? Media and Communication Responsibility in Global Transformation Processes -- Chapter 2. Conceptualizing Media CSR Communication: Responsible Contributions to the (Global) Public Sphere? -- Chapter 3. Sustainability as Cultural Practice and Media as...