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Management and economics of communication
Rimscha, M. Bjørn von (ed.); Kienzler, Stephanie (ed.) - 2020
Persistent link: https://www.econbiz.de/10011791795
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Innovation research in media management and economics : an integrative framework
Dogruel, Leyla - In: Journal of media business studies 12 (2015) 3/4, pp. 153-167
Persistent link: https://www.econbiz.de/10011611029
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Questioning media management scholarships : four parables about how to better develop the field
Picard, Robert G.; Lowe, Gregory Ferrell - In: Journal of media business studies 13 (2016) 1/2, pp. 61-72
Persistent link: https://www.econbiz.de/10011675974
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Industry organization, media management and media economics
Rohn, Ulrike - In: A research agenda for media economics, (pp. 144-158). 2019
Persistent link: https://www.econbiz.de/10012242714
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Shaping the corporate perimeter in a changing media industry
Oliver, John; Picard, Robert G. - In: International journal on media management : JMM 22 (2020) 2, pp. 67-82
Persistent link: https://www.econbiz.de/10012313884
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e-Sports in media management
Scholz, Tobias M. (ed.) - 2020
Persistent link: https://www.econbiz.de/10012263661
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Myth in modern media management and marketing
Kreft, Jan (ed.); Kuczamer-Kłopotowska, Sylwia (ed.);  … - 2020
"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--
Persistent link: https://www.econbiz.de/10012394048
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Building trust : media executives' perceptions of readers' trust
Kalsnes, Bente; Krumsvik, Arne H. - In: Journal of media business studies 16 (2019) 4, pp. 295-306
Persistent link: https://www.econbiz.de/10012177006
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Medienmanagement : Grundlagen der Führung und Steuerung von Medienunternehmen
Gläser, Martin - 2021 - 4., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012038106
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A research agenda for media economics
Albarran, Alan B. (ed.) - 2019
Persistent link: https://www.econbiz.de/10012121100