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The UK broadcast media landscape provides an interesting context to understand and explore the competitive dynamics of media organisations'. As an industry characterised by uncertainty and turbulence, this paper considers the process by which broadcast media organisations develop their...
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This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management...
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Advertising Decline as a Media-Economic Factor: From Two-Sided Markets to Datafication in Journalism -- Book/Book Groups -- Changing Use of Audiovisual Media -- Classical Political Economy -- Commercial Audience Market Research -- Controlling in media companies -- Corporate Social Responsibility...
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Einleitung- Definition von E-Publishing -- A. Markt -- 1. Markt-Entwicklung - Der Publishing-Markt im Wandel -- 2. Entwicklung und Wandel des Nutzerverhaltens - die neue Interaktivität -- 3. Die Entwicklung der Anbieter im Zeitungs- und Buchmarkt -- B. Ökonomische Grundlagen -- 1....
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