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Challenges and success factors in media cluster development : a review of contemporary knowledge

Achtenhagen, Leona; Picard, Robert G. - In: Agglomeration, clusters and entrepreneurship : studies …, (pp. 221-251). 2014

Persistent link: https://www.econbiz.de/10010351454

Quo vadis Theoriefundierung?

Picard, Robert G.; Heinrich, Jürgen - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 4 (2007), pp. 93-98

Persistent link: https://www.econbiz.de/10003488515

Der Portfolio-Ansatz in den Medienindustrien - ein strategisches Werkzeug mit unterschätztem Wert?

Achtenhagen, Leona; Picard, Robert G. - In: Controlling & Management review / Sonderheft : ZfCM : … (2005) 2, pp. 42-47

Persistent link: https://www.econbiz.de/10003144795

Circulations, revenues, and profits in a newspaper market with fixed advertising costs

Manduchi, Agostino; Picard, Robert G. - In: The journal of media economics 22 (2009) 4, pp. 211-238

Persistent link: https://www.econbiz.de/10003941061

Economic growth and advertising expenditure in different media in different countries

Wurff, Richard van der; Bakker, Piet; Picard, Robert G. - In: The journal of media economics 21 (2008) 1, pp. 28-52

Persistent link: https://www.econbiz.de/10003743594

The economics of television : excludability, rivalry, and imperfect competition

Barwise, Patrick; Picard, Robert G. - In: Handbook on the economics of the media, (pp. 165-187). 2015

Persistent link: https://www.econbiz.de/10011339817

Digital word of mouth usage in the movie consumption decision process : the role of Mobile-WOM among young adults in Spain

Álvarez Monzoncillo, José María; Haro Rodríguez, … - In: JMM : the international journal on media management 20 (2018) 2, pp. 107-128

Persistent link: https://www.econbiz.de/10011975580

Editorial: a new chapter in the history of Journal of Media Business Studies

Ots, Mart; Picard, Robert G. - In: Journal of media business studies 12 (2015) 1/2, pp. 1-2

Persistent link: https://www.econbiz.de/10011518191

Handbook on the economics of the media

Picard, Robert G. (ed.); Wildman, Steven S. (ed.) - 2015

Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have been transforming the media sector. Research on the economics of media has made major advances in recent years and has contributed greatly...

Persistent link: https://www.econbiz.de/10011851761

Questioning media management scholarships : four parables about how to better develop the field

Picard, Robert G.; Lowe, Gregory Ferrell - In: Journal of media business studies 13 (2016) 1/2, pp. 61-72

Persistent link: https://www.econbiz.de/10011675974

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