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volume covers theoretical and empirical contributions in the areas of innovation, entrepreneurship, HR, banking and finance … Services -- Innovation Management and Innovation Potential of Croatian SMEs -- The Quality Characteristics of the Financial … Innovative Activity in Russia -- Political Economy of Innovation and Export Performance in the Emergence Market in the Light of …
Persistent link: https://www.econbiz.de/10014019844
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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished...
Persistent link: https://www.econbiz.de/10013263171