This paper studies the marketing problem of a firm trying to obtain an attractive mix of customers by making customized offers. The firm values the average features of the acquired set of customers, makes decisions with uncertainty about whether and which customers will accept offers, is risk...

We present a general theory for transforming a homogeneous conic system F: Ax = 0, x in C, x non-zero, to an equivalent system via projective transformation induced by the choice of a point in a related dual set. Such a projective transformation serves to pre-condition the conic system into a...