1. Introduction -- 2. Construction : a globalizing business -- 3. Culture's influences in construction : theory and applications -- 4. The practice : international case studies -- 5. Lessons learned -- 6. A future vision for culture in international construction.

An emotional and a rational advertising message for a new brand of juice are tested in a positive and negative newspaper context in a sample of 100 young Polish consumers. The positive context leads to more positive attitudes and to better ad content recall. The rational advertising message...

The phenomenon of enterprises bankruptcy is an extremely complex process of economic, legal, social and even psychological nature. In the developed countries, the first studies on forecasting bankruptcy date to the early 20th century. In Central and Eastern Europe, due to, among other factors,...