The manager of the 21st century is expected to succeed in an environment strongly characterized by unprecedented volatility, uncertainty, complexity, and ambiguity (VUCA). In fact, today’s business environment consists of contradictory pressure and tensions, where competitive advantage could...

An emotional and a rational advertising message for a new brand of juice are tested in a positive and negative newspaper context in a sample of 100 young Polish consumers. The positive context leads to more positive attitudes and to better ad content recall. The rational advertising message...

This chapter presents mathematical model for geothermal energy allocation. The objective is to a find the minimal length of connections between sources and demand points. The problem is formulated as a transportation problem. The model presented in this case study finds optimal assignment of...

The 15 years spanning from the end of the nineteenth century till the outbreak of the First World War formed, perhaps, the richest period in the history of Marxian economics. The main development between the time of Marx's writing and that of the German-Russian debates was the change in the...