Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today’s world. The need...

Lightweight design is regarded as a technological approach to engineer products in a more energy and material efficient- and, therefore, resource-saving way. In this sense, high-tech multi-materials, also referred to as composites, have become very popular for many decades due to their...

The automotive industry in India has come a long way from its nascent state at the time of India's independence in 1947 to its present day dynamic form. As compared to the production of mere 4,000 vehicles in 1950, the production of the industry crossed the historic landmark of 10 million...

Technological advancements, especially in Information and Communication Technologies (ICT) have enhanced greatly the competition spurred by the globalization of the world economies. Even small and medium-sized enterprises (SMEs) are no more immune to the challenges that the globalization brings...

Mobile Commerce has gained increasing acceptance amongst various sectionsof the society in previous years. The reasons for its growth can betraced back to technological and demographical developments that haveinfluenced many aspects of the socio-cultural behaviour in today’s world.The need...

Technological advancements, especially in Information and Communication Technologies (ICT) have enhanced greatly the competition spurred by the globalization of the world economies. Even small and medium-sized enterprises (SMEs) are no more immune to the challenges that the globalization brings...

Germany, in recent years, has advanced to a major focal point for Indian multinational enterprises (MNEs). Between 2000 and 2007, 84 greenfield Indian investments in Germany were monitored. Additionally, Indian MNEs were involved in at least 55 mergers & acquisitions (M&A) deals in Germany...

Aim of this study is to analyse product-related innovation strategies of German Hidden Champions (globally leading, mid-sized companies) in the BRIC countries, especially in the fast growing and still unsaturated markets of China and India. With the help of an empirical survey we discover that...

In recent years a phenomenon called "frugal innovation" has increasingly gained traction in the scholarly discourse; and as research reveals, it is often brought in connection with India. Apparently, India has quietly acquired the role of a pioneer for innovations that aim at combining...

Aim of this study is to analyse product-related innovation strategies of German Hidden Champions (globally leading, mid-sized companies) in the BRIC countries, especially in the fast growing and still unsaturated markets of China and India. With the help of an empirical survey we discover that...