Unternehmen, die Produkte der nächsten Generation entwickeln, stehen oft vor folgendem Problem: Orientieren sie ihre Entwicklung zu stark an den heutigen Kunden und Anwendern, resultieren oft nur kleine Innovationen ("inkrementale Innovation"). Lösen Sie sich hingegen von diesen Anwendern,...

"Strong market orientation is essential for innovation success!" Although both academics and market research practitioners would generally accept this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently...

In this study we research user integration in the German service industry. Goal is to explorethe industrial practice with regard to four dimensions of user integration, i.e., why, whom,how, and how successful the service industry integrates to find novel service ideas. Data iscollected from a...

Motivation of this paper is to discuss that the open source model of innovation does not only seem practical in the software industry, but also in various other industrial contexts. We develop the concept of Open Source Innovation (OSI) as a generalisation of the open source model of software...

The rapid progress of electronic technology in recent decades has led to an increased technicalcomplexity and wide functionality of many products. As a result man-machine interfaces,such as displays became more and more important, wherefore investments and technicalprogress in these technologies...

Companies are starting to recognize the need to build a virtual community. They want toachieve a brought range of goals but face different, more demanding requirements whenbuilding a virtual community than do other providers. To give companies a guideline on howto establish their own virtual...

There is an increasing number of researchers conducting empirical and theoretical investigations tobetter understand innovation and protection activities of service companies. In fact, previous analysesreveal that the protection topic is difficult to study, particularly when using traditional...