Die Diskussion „Market Pull“ versus „Technology Push“ hat in der betriebswirtschaftlichen Innovationsforschung bereits eine gewisse Tradition. Die hierzu durchgeführten empirischen Untersuchungen sind insbesondere der Frage nachgegangen, welche der beiden Vorgehens-weisen welchen...

The fast transformation of technologies into new products or processes is one of the core challenges for any technology-based enterprise. Within the innovation process, we believe, the early phases (“fuzzy front end”) to have the highest impact on the whole process and the result...

The intensive concern with customer needs and problems is one of the key contributors to the success of innovation management. During the seventies, numerous procedures were devel-oped, in theory as well as in practice. These procedures entered literature as so called “need-assessment“...

In new product development (NPD) unacceptably high failure rates have often been related to insufficiencies during the early development phases. Nevertheless, only little effort is devoted to the early phases, in theory as well as in practice, and managers often indicate the front end as being...

Because of the high degree of technological complexity and the increasing convergence of new technologies, it is becoming more and more difficult to develop advanced products for those companies who solely rely on their own in-house `core competencies´. One possible response made to these...

Vorliegendes Arbeitspapier beschätigt sich mit dem internationalen Technologiemarketing. Dabei wird die Lizensierung als eine Form des Markteintrittes im Rahmen der Internationalisierung von Unternehmen betrachtet.

User innovation contributes significantly to societal advancement, particularly in developing novel products and services, offering substantial financial potential, and fostering the common good. This is particularly evident in medical science, where it addresses diverse needs and is often...

With this paper we aim to contribute to the discussion about the difficulties that occur when trading technicalknowledge and particularly patents. Currently one can observe that markets for technology have been sizablegrowing, transaction obstacles are still immanent and technology market...

Traditionally the protection of intellectual property is regarded as a pre-condition for value capture. The rise of open source (OS) software and OStangible products, so-called open design, has challenged this understand-ing. Openness is often regarded as a dichotomous variable (open-source...

The deeply rooted changes in the structure of the Japanese population raise a number of critical questions that companies need to address. Demographic change is already influencing human resource management, marketing and sales in many companies today. This trend is likely to continue.Although...