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In new product development (NPD) unacceptably high failure rates have often been related to insufficiencies during the early development phases. Nevertheless, only little effort is devoted to the early phases, in theory as well as in practice, and managers often indicate the front end as being...
Persistent link: https://www.econbiz.de/10010308087
In this study we research user integration in the German service industry. Goal is to explore the industrial practice with regard to four dimensions of user integration, i.e., why, whom, how, and how successful the service industry integrates to find novel service ideas. Data is collected from a...
Persistent link: https://www.econbiz.de/10010308088
Traditionally the protection of intellectual property is regarded as a precondition for value capture. The rise of open source (OS) software and OS tangible products, so-called open design, has challenged this understanding. Openness is often regarded as a dichotomous variable (open-source vs....
Persistent link: https://www.econbiz.de/10010308089
In this paper we report on the results of an interview research about new product development (NPD) processes and planning in 15 Japanese mechanical and electrical engineering companies. We asked the companies to describe one successful and one less successful project. All in all, we collected...
Persistent link: https://www.econbiz.de/10010308090
Sowohl in der Forschung als auch in der Praxis sind Prozessmodelle ein wichtiger Bestandteil des Innovationsmanagements. Hierbei erfüllen Prozessmodelle die unterschiedlichsten Aufgaben. In der Praxis werden beispielsweise Prozessmodelle als Managementtool eingesetzt, um real ablaufende...
Persistent link: https://www.econbiz.de/10010308091
Close orientation with the market is essential for innovation success! Although both academics and market research practitioners would generally agree with this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is...
Persistent link: https://www.econbiz.de/10010308092
Persistent link: https://www.econbiz.de/10010308094
The rapid progress of electronic technology in recent decades has led to an increased technical complexity and wide functionality of many products. As a result man-machine interfaces, such as displays became more and more important, wherefore investments and technical progress in these...
Persistent link: https://www.econbiz.de/10010308095
Die vorliegende Untersuchung betrachtet die Zusammenarbeit mit dem lokalen Produktmanagement bei der internationalen Markteinführung von neuen Produkten. Ausgehend von der Feststellung, dass die internationale Markteinführung von neuen Produkten zunehmend standardisiert und zentralisiert...
Persistent link: https://www.econbiz.de/10010308097
Vor dem Hintergrund der hohen Bedeutung von Forschungs- und Entwicklungskooperationen in der Biotechnologie analysieren die Autoren mit Hilfe einer empirischen Analyse die wesentlichen Einflussfaktoren auf das Management von zwischenbetrieblichen Entwicklungsprojekten. Basierend auf...
Persistent link: https://www.econbiz.de/10010308099