In new product development (NPD) unacceptably high failure rates have often been related to insufficiencies during the early development phases. Nevertheless, only little effort is devoted to the early phases, in theory as well as in practice, and managers often indicate the front end as being...

Vor dem Hintergrund der hohen Bedeutung von Forschungs- und Entwicklungskooperationen in der Biotechnologie analysieren die Autoren mit Hilfe einer empirischen Analyse die wesentlichen Einflussfaktoren auf das Management von zwischenbetrieblichen Entwicklungsprojekten. Basierend auf...

In this paper the focus is on the strategy formulation processes, specifically supportive methods and structures, which address various managerial issues concerning discontinuous technologies and radical innovation in the early phase of strategic decision-making. In three in-depth case studies...

In this paper we report on the results of an interview research about new product development (NPD) processes and planning in 15 Japanese mechanical and electrical engineering companies. We asked the companies to describe one successful and one less successful project. All in all, we collected...

Our study focuses on the question, whether users should be intensively involved in the innovation process of radical product innovations or better not - from the manufacturer's perspective. Radical innovations incorporate new technologies, shift market structures, require intensive user learning...

This paper presents a literature review discussing empirical as well as conceptual papers concerning the CTO - the Chief Technology Officer - his tasks, responsibilities and authority and his relations with other corporate functions. It further presents first results of a CTO survey conducted in...

In a study of New Product Development (NPD) projects, the fuzzy front end of innovation is explored. The New Product Development process is a multistage process. Therefore, the study examines two sorts of impact that the fuzzy front end has on the success of New Product Development: a direct...

Die vorliegende Untersuchung betrachtet die Zusammenarbeit mit dem lokalen Produktmanagement bei der internationalen Markteinführung von neuen Produkten. Ausgehend von der Feststellung, dass die internationale Markteinführung von neuen Produkten zunehmend standardisiert und zentralisiert...

This paper analyzes the impact of the virtual tool 'crash simulation' on automotive R&D over the last 35 years. The research carried out in this context identifies and investigates distinct phases respectively stages of the potential of crash simulations based on the Finite Element Method and...