Purpose: The purpose of this paper is to evaluate the effect of the scandals and distrust over the past years in brand love regarding a classic and well-known financial brand. The authors consider the antecedents of brand love contemplating the role of negative emotions, engagement and...

This article has as main objective to evaluate the role of information and communication technologies (ICTs), in particular the eHealth (electronic health), in the implementation of the directive 2011/24/EU, of the European Parliament and of the Council of March 9th, on the exercise of patients'...

Purpose This study aims to check which scale of love brand developed by Carroll and Ahuvia (2006) or Mohammadian and Karimpour (2014) have better adhesion to the perception of Aspirin love brand, that is, a functional brand. Design/methodology/approach The conceptual models and associated...

Purpose Our comprehensive study, which is highly relevant to the current state of the tourism industry, investigated the extensive impact of tourism entrepreneurial ecosystems (TEE) on sales growth in European countries based on a sample of 109 entrepreneurs. Design/methodology/approach We...

Purpose This article assesses the impact of the internal and external Business Environment on the Digital Entrepreneurial Activity (DEA) in the European tourism industry. Design/methodology/approach A sample of 125 European tourism entrepreneurs in Germany and France was studied. Data were...