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Although the link between risk aversion and diminishing marginal utility of wealth is academically well established …
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. Therefore, this article aims to probe the risk-averse attitude of FRM suppliers in the face changing marketing environments, in …
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in time. We show that in each problem, all risk-averse decision makers have the same (problem-dependent) ranking over … short-term risky assets. Moreover, in each problem, the ranking is represented by the same risk index as in the case of CARA …
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