When a weak-brand firm and a strong-brand firm source from a common contract manufacturer, the weak-brand firm may advertise this relationship to promote its own product. This paper investigates whether the weak-brand firm should use such brand spillover as a marketing strategy and how this...

Motivated by the recent backshoring trend, this paper studies a sourcing game where competing firms may choose between efficient sourcing (e.g., sourcing from overseas) and responsive sourcing (e.g., sourcing from home country). Efficient sourcing usually provides a cost advantage, while...

To achieve intelligent superstore site selection, Yonghui Superstores partnered with Cardinal Operations to incorporate a tremendous amount of site-related information (e.g., points of interest, population density and features, distribution of competitors, transportation, commercial ecosystem,...