Canonical models of rational choice fail to account for many forms of motivated adaptive behaviors, specifically in domains such as food selections. To describe behavior in such emotion- and reward-laden scenarios, researchers have proposed dual-process models that posit competition between a...

Logos serve a fundamental role as the visual figureheads of brands. Yet, due to the difficulty of using unstructured image data, prior research on logo design has largely been limited to non-quantitative studies. In this work, we explore the interplay between logo design and brand identity...

Firms are increasingly seeking to harness the potential of social networks for marketing purposes. Therefore, marketers are interested in understanding the antecedents and consequences of relationship formation within networks and in predicting interactivity among users. The authors develop an...